HSBC
LEXOpen Create
‘Create' is a global design platform by HSBC. It was originally developed for internal use, it serves as a shared creative hub; a modular framework with toolkits and libraries, but also a springboard for new ideas and stories. It’s a fix-and-flex model, adaptable to the goals of global customers and colleagues. As a platform, it’s an ongoing conversation of improvement, rationalisation and creative exploration. It’s incredibly innovative - and HSBC came to us with the goal of finally opening it up to the public.
This was an opportunity to use the innovative, company-wide system as means of educating and inspiring others within the industry, while cementing HSBC at the forefront of the global design community.
We consulted on the development of content pillars and editorial content for the portal - ensuring a solid strategy behind how HSBC Create engaged - and sustained - their new audience. For the launch, we created two films: an introduction to the magic of HSBC Create, and a look at the origins of their industry-leading motion standards.
View the newly launched website here.
Agency: Analog Folk + Untold Fable
Creative Direction: Lex Di Benedetto
Producer: Ben Londesborough
Director: Emily Anderson
DOP: Fatosh Olgacher
Editor: Ian Roe
